Welcome

Thank you for visiting the Public Opinion Research blog published by Mark Blankenship Enterprises, LLC. This blog will cover various research methodologies used to measure and analyze public opinion. We will discuss everything from traditional telephone surveys or polling to focus groups to online web surveys to jury and litigation research and much more. The primary objective of this blog will be to help you, the reader, better understand public opinion research generally, and which quantitative or qualitative research methodologies will best serve your communications needs. We will have a series of guest and expert writers who will contribute to this blog as well. From time to time we will also discuss current events and how such influence and shape public opinion and discuss actual research conducted by Mark Blankenship Enterprises. Relying on our more than 20 years of experience and expertise researching public opinion we hope to make this blog informative, educational and topical.

If you are an attorney seeking to refine and develop case strategy, we will provide insights into the most effective and appropriate litigation research methodologies. If you work for a business or corporation seeking to better understand your customers, the communities in which you operate or improve your image equity, we will discuss community attitude and issues research. If you are an issues advocacy organization or political candidate, we will discuss voter opinion research. If you are a marketing or communications professional, we will discuss effective advertising and consumer research. This blog will provide something for everyone, so sit back and enjoy and check in regularly. Also, feel free to visit http://www.markblankenship.com/.